Copywriters are artists of words—they can make everything from buying a new vehicle to getting a crown implant sound exciting.
Alright, that title probably pissed you off, but it got you to click on this article. Thank a copywriter for that. Copywriters are artists of words—they can make everything from buying a new vehicle to getting a crown implant sound exciting. We could go on and on about the benefits of a copywriter, but we’ve whittled it down to three reasons in this article:
Copywriters produce SEO optimized content
Search engine optimization has become such a buzzword in recent years that even my grandmother understands it—and she doesn’t know how to check her own email. Websites need keyword dense content that can entice web traffic to your site and therefore produce new leads or sales. Copywriters are trained to produce content that is both entertaining or informational to readers, but is also capable of succeeding with improving your search rating. Over the years we’ve seen companies try to freestyle their SEO content, and all we can say is, YIKES.
Copywriters keep social media engaging
Nobody wants to read your paragraph long Instagram captions. Like seriously, your captions shouldn’t go over every single feature of your product. Simplicity and brevity are key in social media efforts. You’re trying to sell the lifestyle associated with your product (which will eventually lead to sales). Take for instance the following Instagram post for Tesla’s Cybertruck. It doesn’t go over a single feature of the vehicle, but instead has a caption that’s built around starting a conversation and creating user engagement.
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Copywriters make everything sound more exciting
We’ll be honest, a copywriter could make a dog excited with the idea of getting neutered. Imagine what they could do for your company. Is your consulting company as dry as the Sahara? Is your HVAC company anything but a burst of fresh air? Is your manufacturing company as bland as my aunt’s “famous” chili recipe? If so, a copywriter can change that.
Of course, copywriters seem out-of-reach for most small businesses. But in reality, they’re totally affordable. On the cheaper end, copywriters can charge anywhere from 10 cents to $1 per word. That means that a simple investment in upgraded landing page verbiage can be completed in a day while not draining the piggybank. That’s a win-win for everyone.
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Mintleaf is a creative marketing agency based out of Portsmouth, New Hampshire. It serves the greater Seacoast Region and specializes in videography, content marketing, copywriting, social media and web design.